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Showing posts with label seo tips. Show all posts
Showing posts with label seo tips. Show all posts

Tuesday, 19 February 2013

How to Search Forums For All Search Engines






 Techniques for searching forums:

 intitle:'keyword' inurl:viewtopic
'keyword' forums + powered by vbulletin
'keyword' forums + powered by SMF
'keyword' forums + powered by phpbb
"powered by vBulletin”
“powered by BlogEngine”
“powered by yabb”
“powered By MyBB”
“powered by ip.board”
“powered by phpbb”
“powered by phpbb3"
“powered by TikiWiki"
“powered by Drupal"
“powered by punbb"

Monitor Your Competitors With Ethical Tricks

Search engine optimization or SEO can be done by the website owners themselves. However, there are many others who would like to outsource this work to SEO companies. In both the case, the focus remains on the prime object and that is the website. The real challenge lies in the performance of the websites against all the other websites fighting for the top slot on similar keywords.

So, it is very important to judge whether or not a website has been performing well on the basis of White-hat SEO techniques. At this juncture, it is better to clear out doubts regarding this issue. Google, the undisputed leader of the Internet doesn’t approve black-hat SEO techniques and so, it heavily penalizes all those websites who they find are using any such similar tactics.

As a result, it becomes quite imperative to get oneself well-acquainted with all the basic intricacies of the SEO world. For instance, SEO professionals will have to find out about all the activities of their online competitors. This is because Internet users have so many alternatives to choose from that they’ll be spoilt for choices. In this regard, it is very important to mention that websites matching the tastes and preference of the consumers will be better performing ones in this virtual world.

So, it is crucial to monitor SEO-related activities of the rival websites. One has to widen his approach in order to track all such activities and implement SEO tricks based on White-hat rules or that are ethical. For that reason, companies offering products or services similar to them should be under their vigil. This is because these companies may outpace them on all or some of the targeted keywords, as far as SEO is concerned.


In addition to that, one needs to choose a good and competent SEO service provider since his websites may get heavily penalized by the search engines, if the company uses any black-hat techniques. Apart from monitoring the performance of rival websites, one has to look forward to the kind of business conducted online by the leading websites on the same keywords as of his. Even for such websites, one has to investigate whether or not these portals are using White-hat SEO techniques.

Search engines do not bother about creating a database of websites in terms of white-hat SEO or black-hat SEO. In other words, websites which violate the rules of ethical SEO are not segregated from the ones that confirm to the utmost standard of white-hat SEO. Moreover, spam filters fall short of resolving this issue. This is because a lot of good websites are dropped off the search results because of these filters.

As a result, it is the consumers who are the last resort for the search engines to improve themselves and weed out the bad eggs (in this case, white-hat SEO violating websites) from their search engine results page or SERPs. Hence, white-hat SEO should be considered as a long-term strategic commitment that should be applied right from the stage of designing the website.



Monday, 18 February 2013

Different monitoring tools and tips used in SEO


SEO monitoring tools help us to ensure that our websites are optimized properly for maximum exposure on the internet.

These monitoring tools help us to understand where a particular website stands in terms of page rank, popularity and traffic. They also are critical to pointing out flaws that exist in existing sitemaps and help us to streamline the operation of websites.

Some of the basic tools that are used in SEO monitoring are:

SEO QUAKE:  is a complete SEO tool which gives us a whole plethora of information on various parameters like page rank, Google Index, Yahoo Index, Bing Index, Domain IP, Google Image Index, Google Links, Web Archive age, Google Supplement details, Google Cache Date, Dmoz Directory and Facebook likes.

PAGE RANK CHECKER:  helps us to check the page rank of a website, in relation to a particular search engine.

SEO CHAT: This is an all-purpose toolkit which contains a variety of smaller tools that enable SEO practitioners to get all their reports in one place.

Page speed: This is a tool which analyses how much time a particular webpage takes to load.

PINGDOM:  This is tool which provides a detailed analysis of page load time

KEYWORD ANALYST:  This is a tool which analyses the number of instances a particular keyword appears on a particular page.
YSlow: This is a site grading tool which produces reports that help to optimize the performance of webpages.

GOOGLE ADWORDS TOOL: 

 This is the one stop tool for SEO. It offers a variety of functions from generating keywords to providing traffic stats for keywords, suggests keywords that generate maximum traffic, checks back links, competitor analysis and suggests measures to improve page rank.  Google AdWords is one the most popular SEO tools in the world.
Tips to improve SEO of a webpage:  

1)  Choose proper keyword for title:  Most search engines first search your web page based on its title. Therefore it’s critical that your title should contain the appropriate combination of keywords which will ensure that your site is reflected higher in the search rankings.

2)  Use optimized images and multimedia content: This will ensure that your page speed is fast and therefore your page receives more traffic. The use of ‘alt tags’ to provide information about images is a good option.

Using simple and attractive images also help keep the users hooked to the site and will ensure higher user engagement.

3)  Use optimized content: This willensure that when search engine crawlers come to your site they find the content in order and hence will ensure that your site has a higher ranking.

The content should also be updated periodically so that the crawlers will be able to know that the site is live and this will reflect higher in the rankings.

4)  Use social networking sites: Another great way of spreading the word about your website is to ensure that your content is shared across social networking sites. Most websites now incorporate social networking icons for platforms like Facebook, Twitter, Foursquare, Google+, LinkedIn, YouTube, etc.  

Social networks can ensure that you build a good network and can help spread the word about your website and direct traffic to your page.

How to Increase Page Rank


How to increase page rank - is a question, which keeps challenging webmasters since long time. Because increase page rank brings the authority to rule the web.

Page rank is Google’s measurement of how authoritative or popular a website is, on a scale of 1 to 10. Where 10 implies the most trusted site, and 1 the least.
Google decides the page rank by, the total aggregate vote of all inbound links to a particular website. If you want to increase the page rank of your website in a short span of time, then follow my 18 great tips and increase Google page rank very fast.
Quality backlinks are the basis of Google page rank. Acquire not just backlinks, but quality backlinks from quality or authoritative websites to increase the page rank.
Increase Page Rank .

1. Blog commenting: Acquiring back-links by leaving comments on blog posts of “ DoFollow ” blogs is very effective to increase Google page rank. Simply analyze 3 to 4 competitor websites of your niche on OpenSiteExplorer for “ DoFollow ” blogs (comments) and leave constructive comments using proper keywords. Surprisingly, people have achieved Google page rank of 3 to 4, by simply following this simple method.

2. Directory listing: Your profile with a hyperlink of your website or blog on a reputed directory passes link juice and helps increasing page rank. Because, your profile link is “ DoFollow ” here.Your site should be listed on at least 15 to 20 directories to boost the page rank significantly.



3. Social media Profile: Again, social media profiles also provide “ DoFollow ” links and help to increase Google page rank fast. Join at least 8 to 10 social media sites, even though you use only 3 to 4 sites honestly.

4. Guest blogging: This is the most tiring and slow process of increasing page rank. Because, writing blog posts for back-links requires great efforts and time. You never know, your post might not be accepted by the publishing blog many a times. But still you should write guest posts once in a while to add some variety in your strategy.
How to Increase Page Rank by Using NoFollow Attribute

5. Use NoFollow attribute sparingly: Always remember, Google always checks for intention. Using NoFollow attribute throughout the site is foolishness( like Wikipedia ). It’s a misconception among webmasters that “Using  NoFollow attribute throughout the site preserve link juice and helps for high Google page rank ”. In fact you should use it sparingly, site-wide. If you want to practice SEO, which should be timeless, then this method is for you. This is a point, Google may consider to change the algorithm in near future. B’cos, if all webmasters practice NoFollow attribute, then how this page rank/ WWW will function ?

6. Make your comment section NoFollow: By default, almost all blogs have NoFollow attribute for comment section. But, you should double check for this. By following this method you can avoid spam mass and preserve your Google page rank.
Increase Page Rank by Special Methods

7. Special backlinks: Links from Wikipedia, .Gov and .Edu are considered special. B’cos, not only these sites are authoritative but also its extremely difficult to get a backlink from these sites. At least, you should try your luck to get a link from Wikipedia.

8. Internal linking structure: How well your blog posts are linked to each other? This is a method, which is in your hand, and you should leverage it to increase Page rank fast. Be careful while choosing an anchor text to link an internal post. Anchor text matters, even in internal hyper-linking. At least 2 to 4 internal links works wonder.

9. Be popular in your niche: If you have a blog, and if you are popular in your niche by blog commenting, guest post writing/publishing or any other means, then Google’s trust factor increases. And, helps to increase page rank..
Increase Page Rank by Other Methods

10. Clean coding and site structure: Yes, it affects Google page rank. Your blog or site should be W3 compatible. Check your site for coding error here. Navigation, breadcrumbs and site maps are also important.

11. Page loading speed: Google loves fast loading websites. This is not only important forr SEO point of view but also to increase page rank easily.

12. Domain age: Here, domain age means both past and future age. If you have started your site or blog very recently, consider registering the domain name for at least 2 yrs or more. Google doesn’t trust site who are registered for 1 yr only, and thinks them as spammy. If your domain/site is quite old (past domain age), older than 2 to 3 yrs, then you automatically qualify for Google’s trust and page rank.

13. Dedicated IP address: You might consider for a dedicated IP address for your domain. Sometimes, due to spammy activity of a single webmaster from an IP address results in restriction/ ban for all the registered domains from the same IP address.
Don’ts to Increase Page Rank

14. No spammy outbound links: Don’t link to spammy or untrustworthy sites. Google thinks the linking site is also spammy. This method protects your link juice and helps to maintain the page rank.

15. Don’t use P0rn words: Never ever use P0rn words on your blog, even in a slightest form, even while writing a meaningful and humerus post. Google is extremely harsh in this regard. Google might consider your site as adult. Look, I have used the symbol “ zero ” in place of “ o ” for the word P0rn.

16. Don’t make multiple sub-domains: Google considers multiple sub-domains as spammy. Stay away from it. Not more than 4 to 5, at any circumstances.

17. Don’t involve in link-scheme: Don’t buy links from link farms and don’t involve in link schemes. Google don’t like paid link.

18. Don’t watch P0rn while logged-in to your Google A/c: Yes, it’s true phenomenon and observed by many webmasters recently. Google knows more about you, than your boy friend or girl friend. 

Thursday, 7 February 2013

SEO Tips to Help With New Google Panda and Penguin Updates


When it comes to SEO, there’s no denying it can be pretty hard to keep up – especially when you have a busy e-commerce site to run – and just lately it’s been harder than ever to stay up to date.There are some things that are essential for ensuring that your company is enhanced for search engines, like SEO hosting on a dedicated web server. Without that, following all of these tips won’t make a difference if you share a server with a lower quality site.   In the last 12-18 months Google has introduced a number of major updates which have all but flipped traditional SEO values on their head. For those of you that aren’t in the know, Google has pretty much thrown out the rule book when it comes to web spam and content, leaving lots of website owners clambering for alternative traffic sources. If your website traffic has been up and down more times than a yo-yo and your rankings have pretty much nose-dived over the last year or so, there’s a strong possibility you have been hit by Google’s latest updates; Panda and Penguin.   Google Panda Originally released in the US in February 2011, the Google Panda update was designed to combat the issue of low quality, duplicate content on websites. Also known as the Farmer Update, the update affected around 12% of all web searches and was focused on lowering the rankings of ‘low quality’ sites and boosting the rankings of ‘high quality’ sites.    

So what makes a ‘low quality’ site? 

A site is classified as ‘low quality’ if it features lots of spammy, duplicate content which isn’t classed as useful or informative. Spammy content can be defined as any content which doesn’t make sense – i.e. it doesn’t flow and is only there to catch searches. In the past it’s been about quantity over quality when it comes to content, but now that’s all changed. Gone are the days when you could just write a few paragraphs and then spread them across every page on your site, simply changing a few words to make them seem ‘unique’ – thanks to Panda it’s now all about having quality, unique, useful content on every page of your website. Have lots of duplicate manufacturer product descriptions on your site? You might want to think about rewriting them to ensure you’re not penalised by Panda!    Since the initial launch, the Panda update has been tweaked and re-launched a number of times, with the most recent update taking place on June 8th – Panda 3.7 is thought to have affected around 1% of all web searches – so if your traffic or rankings took a dip around this time, it may be time to take a closer look at your site content!   Google Penguin Only released on April 24th, the Penguin update is Google’s latest attempt to crack down on web spam in the form of keyword-stuffing, spammy inbound links and hidden text. Also known as the Over-Optimization penalty, Google Penguin has been designed to punish ‘black-hat’ SEO techniques which have previously been used to achieve high rankings. In the past if you stuffed a page with keywords and bought tons and tons of links which all linked back to your site with keyword anchor text, you were destined for rankings success but now that’s no longer the case.  

 So what are ‘spam links’?

Spam links are any links which have been bought or acquired specifically to push up your rankings. From article marketing (writing lots of articles with links back to your site and publishing them on every article site going) to buying high PR links to boost your own site’s PR, in the past it’s been very much about both quality AND quantity when it comes to inbound links (the more, the better!) but now the focus is very much on quality and quality alone. Rather than simply taking your link profile at face value, Google is now taking a closer look and taking the decision to penalise sites which it believes have an unnatural, spammy link profile – in their eyes, you should earn links, not actively go out and acquire them!   As with any other update, Google keeps tweaking Penguin (the latest update was May 26th) so if your site has been punished by Penguin, there is a chance it will recover at some point if you clean up your link profile, reduce the keyword density of your pages and delete any sneaky hidden text you may have had hiding on your site to try and catch searches!    

So what’s the answer?  

Unfortunately because Google’s still such a dominant player in the search engine industry (although Bing and Yahoo! are gaining ground every day!), there’s no ‘quick-fix’ solution. To succeed in the rankings these days you need to focus on creating a high quality site which is easy to use and features useful, unique content – oh, and driving traffic to your site via alternative platforms like social media and email marketing isn’t a bad idea either!