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Monday, 28 January 2013

Procedures Of Black Hat and White Hat

BLACK HAT SEO still gets the bad reputation in SEO WORLD
It is unfortunate how many website owners have no clear image of what BLACK HAT SEO in reality is. This misconception is regularly passed down by their webmasters. A great number who are ill informed frequently have two key errors in their thinking about blackhat seo.

White Hat Techniques are moral whereas Black Hat Tactics are not. FALSE!
Black Hat Strategies are doubtless unlawful, and that there is a slight likelihood that White Hat techniques are against the law too! FALSE!
When using black hat SEO, the content on a page and links equally on and to a page are developed for search engines to notice and are unreadable by humans. This practice is way outdated. Google's bot can locate most cloaking used at the present time and using this out-of-date technique can get a website sandboxed.

Admittedly, there are methods of automating content but this content is not cloaked or concealed from the Google bot. Now White Hat SEO people will have you believe that this method is functional just for search engines. False. The truth is Webmasters would like people to visit to their websites. Some of the produced content is intended towards key terms. If a person searches for a particular keyword they could click on the content (in a blog for example), you have generated. Nevertheless you want them to read the content and to purchase your product or services.

Note that Black Hat SEO if often done on Web 2.0 properties and that links from those properties go to the main website. Most Black Hat SEO webmasters never put their website in harms way!

Some White Hat SEO people say that, when using white hat techniques, the content and links are designed for both humans and search engines to observe. This implies they have to be not less than coherent. The mistake that many white hat practitioners make is to produce visible yet ugly pages that don't read well, and therefore don't convert well. Doesn't indicate they are using Black Hat SEO when they write bad content?

Some see Black Hat SEO as being at WAR with Google. Clearly that is correct to some extent. If you possess a company don't you would like to advertise it in order to earn money. Of course and it is the same way with marketing on the internet. The problem is getting your website or product noticed by Google. You need aggressive in your marketing techniques on the internet at the present time. This is mostly true currently that Google has altered its algorithm. You have to a more aggressive maketing campaign at the moment or you will have to “compensate” Google to advertise for you with its adwords!

Note that Black Hat SEO if often done on Web 2.0 properties and that links from those properties go to the main website. Most Black Hat SEO webmasters never put their website in harms way!

I have observed White Hatters state that the white hat method is either to disregard search engines in general, or to think of search engines in a friendly way. Yes and if they really think that way they've got their heads buried in the sand.

Now let's look at the White Hat World again. They declare that there is a misconception that white hat practitioners rigorously follow search engine guidelines and they don't. They go further to say that they regularly don't read the Terms of Service for Google and they regularly position a robots text files on their websites. Moreover, they make use of meta tags; and free and paid submission when appropriate. What they do not state is that they will employ automated software that bypasses captcha codes. Moreover universal thought is that using this sort of software is Black Hat SEO.

White Hatters argue that there's always a risk that a site will accidentally or on purpose be removed from a search engine's index. They go further to say that Black Hat tactics will always amplify the possibility that a site will be purposely deleted from a search engine's index. Pretty good scare method nevertheless this is certainly false. If I use an automated bookmark bot to submit my blog to, there is no way Google can or will sandbox me. These are false assertions promoted by White Hat SEO people. Often these companies utilize all kinds of automated software themselves. Admittedly, there's black hat techniques if not done correctly will place your website in harms way.

White hat promoters say they they often work with their client's primary domain only. They possibly will suggest a security that the domain won't be deliberately removed from a search engine's index as a result of using their approaches. Nevertheless, what about utilizing blogs from blogging sites like Ning, Blogger and Wordpress for example to market your website. What about building those blogs up in addition to linking them to your website. Is that Blackhat? Of course not. White Hat SEO people have their own vested interests putting forth such nonsense. They would like to scare newbies into doing business with them.

Ever more people are educating themselves vis-à-vis BlackHat SEO. If you can't come up with the money for Google Ads or hiring a White Hat SEO person to perform your work some BlackHat techniques may very well be used. Always bear in mind that moderation is the key. Even Black Hat SEO has rules of engagement

Types of Clocking Methods

Cloaking generally means to present different version of web page contents from of search engines to search robots and human visitors based on their browser's user agent or IP address. It's a deceptive method used to cheat search engines in order to rank well for desired keywords.

Not always but in most of the cases, cloaking is also used to trick users to visit certain websites based on their description in search engines. For example a user searching for some product may click on a website in search engine based on its description and title but the final website will not be the one described in SERP's. It will be a totally different one. Therefore, these practices that are designed to manipulate search engines and deceive users by directing them to sites other than the ones they selected, and that provide content solely for the benefit of search engines should be avoided.

Check if a site is cloaking or not: Free Online Cloaking Checker

Different Cloaking Methods:

IP address Cloaking - a method of presenting different contents based on determining IP addresses. e.g. Search engines with certain IP addresses will be shown a one version of a web page and all other IP addresses will be shown another version.

User-Agent Cloaking - a method of delivering different versions of a website based on User-Agent. e.g. Search engines and/or users using different versions of web browsers are served with different contents of a web page.

HTTP_REFERER Header Cloaking - if a user is coming from a certain website (e.g. clicking a link from search results or a website) they will be presented a different version of a website based on the HTTP_REFERER header value.

HTTP Accept-Language Header Cloaking - may be used to show different versions of a website based on a users web browser language without letting them for an option of language selection.

JavaScript Cloaking - users with JavaScript enabled browsers are shown one version while users with JavaScript turned off (like search engines) are shown another version of a website.

Finally, cloaking can be a dangerous thing so be careful while using it.

The Best link Building Points

Link building is hardly something you learn overnight. It requires specialized insight and SEO knowledge in order for a plan to be implemented effectively. Adhering to the following ten best practices for effective link building will optimize your backlinks:
1. Alter Your Anchor Text
Search Engines still heavily weigh SERP’s towards the anchor text of links to your page. Anchor text should always reflect the content. By altering your anchor text, you will keep your site highly relevant and highly ranked.

2. Deep Links
Incorporate your link building strategy throughout your site, not simply to one or two pages. An average link pattern shows links to various destinations of the site. However, there is no average deep link ratio. Most sites behave differentially. For example, blogs tend to have more deep links than the average household name website.

3. Indirect Linking
Link building success can also be supported by utilizing an indirect link strategy. Instead of solely pointing links to your page, it’s also helpful if you boost sites that link to you.

4. Create NoFollow as do follow links
 The no-follow attribute of a link has been designed to tell search engines that a particular link should not give any credit to the linked site. Even though no-follow links don’t pass any juice, it is important to create a balanced backlink structure to your site.

5. Build Links on High, Medium and Low PR websites
Remember Best Practice Rule #1, alter anchor text? The same notion applies to link building on a range of PR sites. Authority links are great, but a mix of high and low PR sites is the way to go.

6. Smooth Out Your Link Growth
Effective link building should be a marathon, not a race. It is important to balance the amount of links you acquire daily.

7. Diversify Your Links and Link Mentions
Strategic link building isn’t an all or nothing proposition. So why would you put all your proverbial eggs in one basket? Create links and spread your link mentions across the online landscape.

8. Use Various Tactics
Devise a strategic link building plan that ensures your goals are in line with reality. Consider a top ranking with a long-tail keyword combination. It could be way more profitable than trying to shoot for the stars.

9. Engage in the Conversation
For good rankings, industry relevancy is the key to success. Make sure that you and your site are heard from. Listen and engage in the online conversation.

10. Run, Don’t Walk From SEO Spam-Havens
Today, link farms and tons of link directories are mostly deemed worthless. Don’t seek success in spam-havens or link-exchange networks. When you’re ready to incorporate link building into your Organic Search initiative, you need to consult with experts who understand link building best practices.