Difference Between Smo & Seo

Search engine optimization (SEO) and social media optimization (SMO) are two of the bigger concerns for webmasters and bloggers, as they can both have substantial impacts on the amount of traffic a website or blog receives. But does optimizing your site for search engines hinder your SMO efforts (and vice versa) or can they co-exist? And what are the similarities and differences between the two?

SEO has been a common activity of website owners for years now. Although search engine optimization still remains largely a mystery to many webmasters and bloggers, its basic concepts have been, and still are, fairly simple. While SEO is no doubt effective, a relatively small number of websites are optimized due to a general lack of knowledge and a high price tag for most professional services. In addition to the cost, SEO is ignored by some because it is difficult to produce immediate results, and real growth in search traffic takes time.

What’s so great about search engine traffic?

1. Search engines send tons of free traffic to those with high rankings for popular search terms.

2. Traffic is targeted since the visitors have searched for what you have to offer.

3. With continued development of a site search engine traffic should increase with trust and new pages being added.

4. You have control over which search terms you are targeting.

5. Once established, a strong authority site can quickly achieve high rankings for brand new pages (example Wikipedia).

Social media optimization has only become popular in the past few years as the use of social networking sites has exploded. When compared with successful SEO, social media traffic is less steady. Although those who use social media effectively can consistently draw traffic with new content, even the best SMO experts experience large peaks and valleys in terms of traffic. But fortunately, the peaks will be very high.

One of the biggest differences between SEO and SMO is the networking aspect. SMO is heavily-reliant on networking and strong profiles, while SEO can be done without this.

What’s so great about traffic from social media?

1. Anyone can do it.

2. Success can be accomplished from day one of a new website or blog. There’s no need to wait to become a trusted domain.

3. The highs in traffic can be very high.

4. It’s free.

5. You’ll make valuable contacts along the way.

6. A power profile will allow you to get traffic just about whenever you need it (with certain sites).

7. You can help others in the process (and they’re not necessarily your competition like with search engine rankings).

8. The traffic snowballs. Those who are successful draw large audiences. Large audiences can lead to more success with social media and increased visibility.

9. The structure of your website isn’t really important like it is with SEO.

Some Comparisons and Similarities of SEO and SMO:

Link Building:

SEO – Inbound links are a large determining factor in rankings.

SMO – Links are a result of success, which means that SEO benefits from good SMO.

On Page Elements:

SEO – Title tags, headers, image title, bold text and use of keywords are all influential on search engine rankings.

SMO – Coding and tags are not so important, while visual attention grabbers make a bigger impact.

Titles:

SEO – The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings.

SMO – Titles and headlines are extremely important for grabbing attention and getting users to click-through.

Content Must be Easily Readable…

SEO – By search engine spiders.

SMO – By human readers.

Content:

SEO – Quality content is important in order to rank well.

SMO – Quality content is important in order to hold the readers’ attention and win their approval.

Content Plus:

SEO – Content alone will not produce high rankings. The structure of the site must also be sound.

SMO – While quality content is essential, visual presentation can also make a big difference.

Analysis:

SEO – Analysis is necessary in order to know which changes have made an impact (positive or negative) on the site’s rankings.

SMO – Analysis is necessary to know what types of content draws interest.

Predictability / the Benefit of Experience:

SEO – Experts are able to reproduce success with new sites (although it’s not as easy as it sounds), as the same elements can be applied.

SMO – Those who know the social media audience can recreate success by publishing posts and headlines specifically for this purpose.

Success Breeds More Success:

SEO – Trusted domains will have a positive effect on all pages, including new pages.

SMO – Power profiles on sites like Digg can keep traffic flowing with new submissions.

Can SEO and SMO Co-Exist?

Although the title of this article is “SEO vs. SMO”, I really think that the two work together rather than separately. Link building is probably the best example. Pages and sites that are popular with major social media sites like Digg and del.icio.us will usually receive a lot of inbound links. Those links are a direct result of SMO, but they can have a significant impact on search engine rankings.

New websites and blogs need to start getting quality inbound links in order to start getting search engine traffic. Why not use social media to promote this content, make it visible to as many people as possible, and draw inbound links?

I believe that SMO is the best way (at least it’s the best free method) for new websites and blogs to draw visitors. This early success with social media can have long-lasting effects on search engine rankings as well.

How The Search Engines Scroll any Keyword

1] Crawler 

2] An index

3] A search interface

Crawler [A.K.A- Spider] : crawler is the search term of the web which work under the search engine. Its updated every site which come to his under and divided them in different category. The updating procedure continuously going on after some period. Under certain frequency crawled update site proportionally.

The Index : the index is the place where all the category and keywords of the site is get stored. When any person searches on the search engine the spider detect that keyword and make that site on the top.

Search Interface: the search interface search most unique contain and most visited data on the search engine. The algorithm also comes under the search term. Both make the combined result for the user. All the procedure go in the root words and every thin is very complex.

You Need Digital Marketing....Details for Full Pledged.....

What Is Digital Marketing?

Nowadays, every marketing strategy is based on digital interfaces and that's the reason why in the hardcore corporate world, digital is the way to succeed and grow. Not surprisingly hence, jokingly we call, the whole world is a digital world as its intricate network has now seeped into lives and living of one and all. Today's business world seems to be relying more on digital marketing strategy which in layman terminology is known as online marketing and the prominence of offline marketing or conventional marketing modes have diminished to a larger extent. The era of digital marketing has thus begun. And the reason for its enhancing importance is simple-it is known to squeeze more profit from the promotions for all types of business irrespective of the volume as compared to other traditional marketing ways. So what is this digital marketing? Digital marketing is the process of advertising or promoting your business or brands through the help of digital media. Digital media revolves around websites, social media, television, smart phones, etc. Mostly the marketing which has been done through electronic medium is called Digital marketing. The growing popularity of social media and all the social networking websites help in huge growth of business.

All about Digital Marketing

The changes into the digital medium are being driven by advertising agencies, company owners and clients equally. There is an undeniable hurry found in everyone to scale up in the business and digital marketing has become one of the most convincing means of achieving so. Majority of digital mediums, such as; websites, social media and mobile publicity are much easier to follow than the conventional marketing mediums such as; printing promotion. For the owners of business, the forms of digital marketing or advertising are very cost effective. Having a web site hence is more appealing for a business promoter and communication and reaching through social media and e-mail advertisements are very cheap compared to printing promotion and straight dispatch of mail. All these digital channels are accessible for business of every range, and provide an accessible promoting turf even for new players, small time businesses and autonomous consultants looking for new businesses.

In support of customers, the hasty tempo of life makes digital marketing a necessity. When customers are in requirement of supplies and services, they do not look out for a phone book directory and order. That process is history. Now days, we have our mobile and laptop which are fulfilling our requirement very fast. You can efficiently promote your production through cheap digital channels. The basis of your advertising efforts will be your website. It is suggested that you must work with a specialized web design production house which has got skills in web development and search engine optimization. Since your website is the base through which every other digital channels open the doors for quality customers, it is considered to be one of the primary tools of digital marketing.

Once you got your complete website, then the further steps would be to clichés usual e-mail campaigns, by monthly or quarterly basis. After that contact or connect with the consumers through social net working sites or social media. If you are really on a tight resource, these are the tricks which can be done in your house though it requires some proper knowledge for effective execution. On the other hand you can hire a cheap digital marketing agency. The main motive behind all this hard work is to lead clients to your website where they can completely connect with your business, goods and services, and pick the channels through which they get in touch with you. If you're assured of getting good result from digital marketing strategies, you can put aside some amount of money for the search engine optimization and pay-per-click advertisements. So many businesses these days rely a lot on being found online to get new consumers. An ordinary misapprehension among business owners is that just having a website is enough and the clients will find it. But that is not true. Your website need to be built with some precise key words and phrases, meta tags, page contents and link building strategies which will help the website to reach to top in search engine rankings.

Various Aspects of Digital Marketing

Due to increasing competition for peak search engine rankings through keywords, you need to enhance your efforts by opting for additional digital marketing vehicles such as the PPC campaigns. Getting recognized with PPC campaigns can be a little intimidating, but with a modest approach and training, that problem can be solved. Apart from e-mail, social media and search engine marketing, you can endeavor into a host of other digital marketing strategies. Mobile publicity, radio, television, electronic bill-boards and so much more are obtainable as marketing services. No matter which kind of digital effort you choose, they all have to hook up and secure into your organization's website. If you got the resources, a sensible concept would be to connect the services of a digital marketing organization to support your marketing activities. These days, so many agencies offer numerous levels of services for gearing up businesses huge and undersized.

Digital marketing forms a very tactical and significant place in all varieties of business particularly among the E-Commerce. Herein it takes into accounts the transaction as well as taking memo of all interactions that are digital. Therefore, the tools of digital advertising in the business world are now almost regularly utilized in E-Commerce industry. Hence it is not surprising that so many marketing giants are trying to adapt latest and novel adroit digital marketing ideas and applications on a regular basis and more concepts are being developed to strengthen and evolve innovative options in digital marketing field. Digital marketing of today is highly creative and offers the customers chance to express views, interact with the business owners thereby providing transparency during transactions.

Successful Web Marketing

So as to succeed in business you need to understand the importance of promotion as it helps in building recall value of your product. And in today's e-world, digital technology is the driving force that helps you to put your business in top gear right from the start. But for this complete planning and choosing one of the creditable digital marketing agencies is a must. Your budget is a deciding factor while taking such a decision apart from off course, the creditability of marketing agency you are intending to work with. This digital marketing agency plans out customized online marketing strategies for you that can help your product or service gain gilt edged run right from the start. Make no mistake, this market has a solid competition and you must have a balanced and comprehensive analysis of how to resolve this situation, and what is available. Having an outstanding digital marketing agency that meets all the requirements and solutions, whether it is Search Engine Optimization (SEO) or Pay-Per-Click (PPC) campaign analysis, is the foremost thing that helps your business to take off with gusto and momentum. While designing a digital marketing plan, choose some target where you want to place and identify your product or service. The target includes type of people you want to connect with, area and mode of approach. For example, if you have an academic book to be published, and you are interested in promoting it through digital marketing you should try to narrow down the target reach to people in educational and professional world who are connected to academic field. This way you will be able to successfully reach a market that can favor your promotion and yield fruitful results. But instead if you try to promote the product like book to people in hardcore business then the chances of getting response are very low. Hence even though digital marketing can make you reach large market, strategizing can help you gain optimum benefits.

Planning and strategies

Digital marketing strategy is primarily related to the market, objectives, and then the introduction of processes to achieve these objectives. If you are planning an all-out campaign, a digital marketing is to create an integrated multi level promoting plan. Like any other approach to marketing, digital marketing must be in line with the overall business strategy. Your strategy should include clear goals and objectives that can be measured and analyzed in terms of performance. This strategy and approach has to be consistent with the behavior of the target platform and delivery of messages, whether mobile or email search. After all, you are trying to communicate with users that are not there to begin with. As with the other promoting plans in digital technology, it is necessary to communicate clearly with your message so that your product makes an impression despite of presence of products of similar genre in the same market arena. Today's marketing campaigns use a number of different ways to generate traffic to a website. You often hear or see the URL on the outdoor advertising and television and radio.

Key Strength- Digital Marketing

A key strength is in line to the extent of interaction available. It allows you to take more control to manage and refine the customer experience and user experience throughout the purchase process till the after sales service and all other parts of the customer lifecycle. All these aspects should be integrated into the digital marketing strategy. In practice, this will create a more coherent message that is constantly abandoned and delivered to the customer through the exposure of your business. Planning for a digital marketing strategy is often more of a strategic decision than the traditional marketing. This is because the methods used are generally continued for long run. For example, the search engine optimization, affiliate marketing and customer relationship management is long-term strategies to drive traffic, revenue and improve retention.

As a result, it is important to establish a formal strategy which is underpinned by research, and supporting information systems. Being diligent you are reducing the waste of money, resources and time. The foundation for a digital marketing strategy should begin with the establishment of targets and key performance indicators (KPI). The goals include things like what to do to improve value of market shares, brand awareness and customer loyalty. It is important at this stage to review and determine the level of investment needed to achieve these key performance indicators. Carry out internal evaluations on the basis of what must be achieved and the budget required is an integral part of creating a realistic strategy. This will help later when financial resources are allocated according to priorities and objectives. The next step should be to understand and plan how to achieve these goals and objectives. The best way is to understand its own supply and its position in the business world and identify the target consumers of yours with that.

For the digital marketing strategy to succeed right amount of resources must be made available. These include personnel, financial as well as technical. Digital technology should meet all the proportioning promotional requirements and help you evaluate and report on progress towards KPIs. Monitor and measure various aspects with what to do with digital marketing and grab knowledge on why digital marketing is so fascinating and powerful. Using technology to monitor activity and performance, you can get insights into learning and to continue to refine and optimize existing and future campaigns.

Marketing Plans and Strategies

Plans of marketing do the best at the time it supportive to some specific business purpose. The digital plan is consistent and complementary with all other marketing activities. These are all essential in the formulation and implementation of an effective digital marketing strategy. Understanding user behavior where they go, what they do and when they do is important and helps to identify the most appropriate methods of digital marketing.

After all only when the efforts and plans fall in the right place the social media and the digital media can give a dreamy outcome. The process might take much longer time for your business to grow than anticipated but surely will surprise you with its fabulous results once everything get set in place. That's the reason why digital medium has become highly profit making tool for marketers and also has opened infinite avenues for growth and career.

 

Five Search Engines Which Will Bring English and Non-English Organic Traffic Alternative than Google

Anybody trying for online business appearance for Google traffic as it sends the bulk of traffic to the web site and followed by Bing/yahoo and referral sites like Facebook, twitter etc.

Here are the 5 alternative search engines, your audience may be wanting for information. Do not take charge solely on Google. It is suggested for tiny & massive business to focus on the below search engine too.

https://ssl.bing.com/webmaster/SubmitSitePage.aspx

http://www.baidu.com/search/url_submit.html

http://webmaster.yandex.ru/web site/add.xml

https://register.search.daum.net/index.daum?t__nil_footer=register

http://search.seznam.cz/pridej-stranku

Again these are primarily based on your global business. You would like to study where your audience exists and then target accordingly. Optimize your website for user’s expertise and not for search engines alone. Build quality backlinks and not quantity backlinks. Write distinctive content and with all these factors keep at the forefront of your competitors.

1.Optimize Your Website:

helps to be told What Search Engine is, What SEO is, Why we have a tendency to do SEO, How SEO works, Finding the web site page index, Adding a website page to Google, Yahoo and Bing in an exceedingly simple means.

Favorite or Bookmark this post as the author will be adding a lot of information on Basic SEO and you'll use this post as a reference guide whenever you prefer to implement SEO.

What is a Search Engine?

Search Engine may be a tool that helps to retrieve information for a user when a query is typed into the search text box and by clicking search button submit. A giant quantity of information can be easily retrieved when you do a probe for a particular query also referred to as Keywords[one] or Key phrase.

Search Engines have large databases that stores information consists of net pages, images, merchandise, news, videos and many different varieties of files. Information are listed consistent with Search Engine internal algorithms. When you are doing a groundwork for a keyword, you can notice the Webpages listing with total results on right hand side of the browser page of some thousands of records. Here the internal algorithms work for displaying the most relevant Webpage results for the keywords. Most Search Engines follow their own algorithm and a few combine or share with others.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) may be a process to maximize net page visibility in Search Engines for users search queries (Keyword or Key phrase).

SEO tells Search Engine what the location WebPages are concerning and helps with simple WebPage crawl through effective Page Title, Meta tags[three], Alt attribute, Anchor text, Search friendly HTML tags and code, Optimizing quality content, Keyword optimization and Link building strategy.

Why Search Engine Optimization?

* To increase targeted organic traffic.

* To produce brand identity.

* To increase global online presence.

* To list previous competitor.

* For long-term sales conversion.

* To reach potential customers.

* To increase ROI.

How Search Engine Optimization work in General?

Assume you have got a non-SEO webpage and you check for search queries (Keywords / Key phrases) connected to your content and check for Search Engine ranking in initial page, top 10 positions. If you're ranked, it's well and smart. You can dance. But the possiblity is that you will not be ranked for highly user-searched keywords referred to as robust keywords. Here you wish to start with SEO Basics.

(i) Preliminary Measures and Checks

For starters, check whether you have everything within the WebPage to compete with the competition or the knowledge that lists higher than your Search Engine indexed WebPage. Things to be checked are recent informative content[four] compared to the page listing on top of your WebPage listing. Getting the best keywords[5], comparing with the pages listed above your listing and verifying with sensible keywords suggestion tools. You've got numerous smart tools like Google keyword tool[six], Wordtracker[7] and Keyword Discovery[eight]. Write clean code with well-formatted Cascading vogue sheet and Java script, and have it as an external file.

(ii) Primary SEO Pointers

Try to offer additional importance to content[nine] and solely use pictures[ten] with Alt attribute if you find them more relevant to the content and build the net page lightweight in weight. Improve navigation links and the most effective practice is to travel with text navigation links rather than image links for easy Search Engine crawl[11]. Add user interactive forms, polls and quiz if the webpage info desires it. Then begin submitting webpages to directories gradually. Once your WebPages are added to few directories and the search engine identifies these directories submission and stores the link information in database, then you'll see improvement in your webpage position gradually. SEO works slowly and it's long term. It takes days, weeks and an even a month relying on the WebPage content competition and total search results. Thus we tend to need to wait for the WebPage to get traffic and conversion.

(iii) User Question, Search Engine Index & SEO Method

At the time when an enquiry Engine user searches for data using a query then the question is referred in Search Engine internet server to retrieve index data page, the web server refers to index server. On the opposite hand assume a SEO work has been carried out as explained in preliminary measures and checks and primary SEO guidelines to the WebPages and submitted to the index sever (Refer Figure one.0). This SEO process makes the WebPages re-indexed by Search Engine bots and stores in index server. Altogether the user question is being checked in index server and Search Engine internal algorithm appearance for WebPages in doc server that match the user query and starts listing the indexed WebPages in results of 10 per page.

How to search out if a website is indexed or not in Search Engines?

To begin with you need to check whether or not your site pages are indexed[twelve] or not in Search Engines (Refer Figure a pair of.0),.

Step one: Go to www.Google.com, www.Yahoo.com, www.Bing.com

Step a pair of: Type, Site: www.yourdomian.com in Search box.

Step three: Press, Submit search.

   

               

If your site pages are listed, you'll be able to see a pursuit result page with total website pages indexed. If your web site pages are not indexed and listed and Search Engines show "No Results" then you would like to feature site pages to Google. Yahoo and Bing.

How to list a website in Google, Yahoo and Bing?

If your site isn't listed then you wish to tell Search Engine concerning your web site through Search Engine add URL page

1. Add URL to Google

Go to www.google.com/addurl then enter your domain in URL text box, enter comments (optional) and kind Captcha text and click Add URL button. That's all. Now your domain is added in Google Search Engine to index your domain WebPages.

                                   

Points to remember before you start SEO

* Write quality content for readers and help them with data for what the page is about.

* Use cascading vogue sheet for site page layout and clean code.

* Write meaningful page title with well researched keyword relevant to the page content

* Adding H tags for Headings and sub-headings for the content.

* Adding Alt attributes for pictures.

* Adding Anchor text for contents.

* Having content of 400 words minimum per page.

* HTML size should not be a lot of than 50KB to 100KB.

* File name should be the identical as page title.

* Adding text header navigation links, footer navigation links and Breadcrumb.

Common Search Engines

1. Google

a pair of. Yahoo

3. Bing (Former MSN)

four. Ask.com

5. Aol

half dozen. Alta Vista

7. All the Web

eight. Cuil.com (Down - Sep 10')

nine. Blekko.com

10. Dogpile.com

Oldest Search Engines

one. ALIWEB (1993)

2. JumpStation (1993)

three. Infoseek (1994)

four. Lycos (1994)

Search Engines Types

1. Meta Search Engines

a pair of. Directory Search Engines

three. Paid Inclusion Search

4. Automatic Search Engines

five. Pay Per Click Search

vi. Slash tag Search Engine

SEO Methods

1. On Page SEO

two. Off Page SEO

Bad SEO Practices

1. Adding Invisible keywords

a pair of. Purchasing Links

3. Having Duplicate content

four. Having Doorway pages

5. Automated SEO software

Types of Directories

one. General Directories

two. Local Directories

3. Regional Directories

four. Human Edited Directories

5. Blog directories

6. Article directories

7. Paid Listing Directories

Instant Approved Articles List

Article Submissions for Link Building

A link building technique that can be utilized to direct some of that much needed exposure your way is through article submission. Any SEO strategy should incorporate article submission to secure the best link popularity results. Article submission to directories is one of the most effective ways to publish content on the Web quickly. In fact, a link building company or a link building service usually offers article submission to help optimize web pages for the promotional campaign of a business or organization. Like all other link building tactics, there are things to bear in mind in order to make article submissions work for your site’s link popularity. In order to have your articles contribute to a surge in your rankings, you must learn what works and what does not when submitting to article directories. Basically, every article directory you submit your articles to require the following:

1.    Article Title

2.    Article Description or Summary

3.    Name of Author

4.    Article Body

5.    Resource Box

6.    Category

7.    List of Keywords

Prior to submission, it is wise to read the directory’s terms of service to make sure that you understand and consent to the process of republishing your work. The good thing about article submission is its “viral” nature. A well-written and interesting article will be published, re-published and spread over and over again, giving your site tremendous publicity. Thus, when done effectively, article submissions can indeed give you the link popularity results you need. In accomplishing article directory requirements, keep these snippets of advice in mind:

1.    Make a strong article title. Come up with a unique, snappy, and content-relevant title that contains at least one strong keyword. Readers gravitate to catchy titles. Your article title has to be distinct because directories usually reject duplications. You can test your title’s uniqueness by typing it on the search field and see if there are hits on the search engines.

2.    Write an attention-grabbing article description. This is not a requirement in all directories but it helps to write a summary prior to proceeding with submission. Readers get a sneak peak of what the article is going to be all about with your article description so it is equally important to come up with (an) attention grabbing sentence(s).

3.    Include the author’s name. You can use your real name, or a pseudonym for that matter. Attaching your academic degree may also help establish prestige. You can also use the company or organization name.

4.    Write a 100% original article body. Everything in the article has to be original. High-quality articles incorporate expertise, wisdom, and knowledge so it is easy to spot software-manufactured articles. Another option is to hire a freelance writer or copy editor to come up with original and relevant articles. In addition to original content, produced work must be free of marketing undertones. Written pieces must be journalistic in style. How many words should an ideal article contain? The preference lies within the range of 400 to 800 words, but a 200-word stand-alone article will suffice for publication. Moreover, articles for submission need to have simple formatting. Curly quotes, extended formatting, apostrophes and quotation marks will cause problems. Writers are advised not to use contractions or dashes (-) because pieces that have them do not get published properly. Article directories go for very basic html formatting.

5.    Resource Box. Be sure to place crucial contact information and credentials that will be valid within a six-month period in the resource field. Also, a 30-50 word sentence about yourself will work. This way, publishers pass on information and link you provide in article directories when they are interested in republishing your work. Some experts advise against including an email address and recommend you to input a phone number instead. Include your web URL and if you have more than one, pick the most relevant link.

6.    Select a proper category. Article directories have an assortment of categories for you to choose from. Some directories allow you to configure your own category in case nothing in their selection suits your article.

7.    Use the right keywords. Keywords are a tool to enhance the article. If used effectively, keywords enable readers to find your site through search engines. Several resources and software are available to help you decide which highly-searched keywords to use.

When done right, article submission can be an effective link building technique that will boost your rankings in the search engines. Article submission creates a reputation for your company and establishes your position as an authority in your industry. Although it can be a time consuming link building strategy, article submission is an economical investment that could generate a massive volume of back links for link popularity and topnotch search engine rankings.

How the Search Engines scroll any keyword

Parts of The Eearch Engine:
1. Crawler 
2. An index
3. A search interface


1.Crawler [A.K.A- Spider] : crawler is the search term of the web which work under the search engine. Its updated every site which come to his under and divided them in different category. The updating procedure continuously going on after some period. Under certain frequency crawled update site proportionally.

2.The Index : the index is the place where all the category and keywords of the site is get stored. When any person searches on the search engine the spider detect that keyword and make that site on the top.

3.Search Interface: the search interface search most unique contain and most visited data on the search engine. The algorithm also comes under the search term. Both make the combined result for the user. All the procedure go in the root words and every thin is very complex.

A List of All On-Page and Off-Page SEO Optimization Steps

1. Website analysis : A website analysis is a must for every website owner and if you are an SEO you must know how to do a website’s analysis. A website analysis is more than a checklist in which you check if everything works fine and according to plan or not like content, programming, competition etc.

2. Keyword Research : Keyword research is necessary for a website. It helps in getting best keywords which will help you to get only the targeted traffic from search engines.

3. Bold, Italic effect to main keywords : These tags shows the emphasis given to a particular word. This kind od tagging helps the bots to understand that what the owner want to tell the user and what are the main key points of the content shown in that page, for which it would have higher ranking in SERP results.

4. Canonicalization : Url Duplicacy, if not solved then can harm your website. It happens because one don’t redirects the unnecessary page that show the same data which is somehow considered as duplicate data by search engine bots.

5. Competition Analysis : It is must to understand the market and your competitors. One has to make some plans to top the completion that can only happen after doing the competition analysis about the every step they have taken so far and probable future plans, this helps a lot to perform better in the market.

6. CSS Validation :  You website must look good not from outside but also from inside to the bots which crawl your site, so make sure that you have 100% correct CSS, so validate it CSS validators.

7. Google Base Feeds : Better known as FeedBurner, It will help you to have more subscribers from google reader which leads to more and better traffic.

8. H Tags Optimization (Eg: H1, H2, H3) : An important part of SEO, which helps you to make the robots understand that what is more important in your website and what is less.

9. HTML Code Clean Up & Optimization : HTML also needs to be optimize to provide optimal results, one must not create a website full of codes, try to make them as small as you can so that the load time can get better and this also helps in ranking better in SERP results.

10. Image Optimization : It refers to use alt tags properly. Using alt tags with every image will help you to get traffic from image search as well.

11. Hyperlink Optimization : The anchor text used to create hyperlinks of your website always helps you to rank better for those anchor texts, so try to use keywords as your anchor text to create links, internal or external.

12. In depth site Analysis : A deep analysis of your own website is necessary to do. It helps you to detect all the errors and other malfunctioning in your site.

13. Link Validation : All the links must be correct and must not be broken.

14. Meta Description Tags Optimization : You Meta tags help you to rank better but you must also know that how to manage them as there are some limitation and rules that you must follow to get maximum benefits from it. 

15. Meta Keywords Tags Optimization : Just Like Meta Description tags Meta Keywords tag is also important most of the people thinks that it does not help in any way but it really does.

16. Navigation & Design Optimization : Your Navigation bar or any other navigation system must be good and user friendly, with it a good design which attracts the eye of the user is must.

17. PR Sculpting : It’s a way to get PR from the websites which already have good PR. One can have the PR juice from good ranking websites by having 

18. Robots.txt Optimization : It a file which tell the search engine bot that which place to crawl and which to not.

19. Text Modification Optimization : Text optimization also plays important role in ranking better in SERP. One must apply the keyword density rule to gain more benefits from their site.

20. Title Tag Optimization : A title is most important tag, a good not only attracts the users but also the search bots. 

21. URL Rewrite : URL rewrite helps one to increase the visibility of their site by making url understandable in human language which are highly recommended by search engines as well.

22. W3C Validation : With help of W3C you can validate your website to make sure that it is up to dated and working fine according to the latest rules of programming.

23. Broken Links Checking : It’s necessary to find out every error in your website even if it is a broken link. These kinds of error can happen internally or externally which may lead to bad reputation from both users and bots.

24. Directory Submissions : Directory Submission will help you to set the category of your website and to get good free one way backlinks which will help in faster indexation of your website.

25. Extraction of Site Url’s ( Link Level Depth) : It helps in detecting the duplicacy of title and meta tags of those pages.

26. Internal Link Structuring : Internal link structure refers to a structure which let you link the other pages of your website with any other relative pages, these also may serve as backlinks.

27. Link Building ( Link Bait ) : It is a procedure of a reciprocal linking with websites which already have good PR to share the link juice.

28. One way link (PR4 or Greater) : This steps may include all of the off page optimization steps to get one way backlinks, sometimes they are paid and sometimes they are free.

29. Site Back-links count : Try to get more backlinks everyday, more backlinks means better ranking and more traffic which leads to more income.

30. Local Search Engine Optimization : If your business is local then Local search engine optimization can help you a lot. Submitting in local directories and search engine apps will increase your chances to appear more in a local search.

31. Customer Review Submission : This is just like the testimonials but on a large scale, it includes testimonials, customer feedback, their comments etc. You can show this on many pages of your website which will increase customers’ trust in you. 

32. h card Integration : hCard is one of several open microformat standards which helps in representing vCard properties and values in semantic HTML or XHTML.

33. Testimonial Submission : Try to get more testimonials from some reputed customers of your which will increase your goodwill.

34. Local Search Engine Optimization : This helps in getting better response from internet users if you have a local business. It is helpful for small businesses like shoe makers, restaurants, pizza shops, marts etc.

35. Google Webmaster Tools account setup & monitoring : It will help you to understand the flaws and errors in your website with many other facilities to be used to make your website a better one.

36. Installing Usability Tools on Website : If there are any tools that can be used by your customers, please provide it to them.

37. Optimization for Multiple Browsers : Making a website look good in all of the web browser is necessary because you don’t want to lose your user just because your layout does not open correctly in some browser.

38. Article Submission : It helps in having a good backlink and also some visitors from good article websites.

39. Blog Comment on Relevant Blogs : Commenting on relevant blogs, increase your popularity as well as provides good backlinks, just make sure that you do not spam.

40. Blog Designing for the website : A blog of your website must look attractive as well it also must be similar to your website, so that the user may not get confused about its ownership.

41. Classified submission : It is a free facility given my many websites mostly forums to promote your website, products on it or any service that you provide for free, but please just don’t spam there.

42. Creating Promotional pages on hubpages, squidoo, etc : Hub pages are good sources to attract more users, keeping the relevancy of the content you submit there can bring more users to your website.

43. Face Book Twitter Marketing : Social Media Marketing (SMM) with Social networks like Facebook and Twitter can also help you to spread the word about your website.

44. Integration of page bookmarking tools : You can also bookmark your bookmarks like creating a linkwheel between them.

45. Integration of page sharing tools : Sharing tools help you to increase your link popularity through those users who like to share the info with other with help of your sharing tools.

46. Paid Submission : One good websites people usually get paid links on targeted pages from where they get backlink, PR juice and traffic as well.

47. Photo Sharing : Sharing images on websites like flickr, photo bucket etc helps to increase traffic through image searches.

48. PPT Submission : Uploading PPT presentation or pdf files with good knowledge also attracts the users eyes.

49. Press Release : Any small or major change must be released in market to aware your customers, Press release do this work.

50. RSS Feeds : RSS feed helps reader to read your content without any fancy layout and irritating ads and many users use different RSS feed directories to find the content that they like to read and these website also keep track of your every single post which also counts as backlinks.

51. Social Bookmarking : Bookmarking is one of the best way to get good one way dofollow backlinks all you need a good list of bookmarking websites.

52. Video Submission : A good video can make a huge effect on your user, submitting to video websites like YouTube, MetaCafe, Vimeo etc can bring more targeted traffic.

53. Article Writing : It is the same as blog writing but article you write can also be submitted in other article websites or article directories.

54. Blog Writing : By providing good content to users that they like to read about your website, your service or your product, whichever the case is keeps your users stay in your contact.

55. Press Release Writing : Press release helps one to look like more profession, press release helps in spreading the word about your site or 

56. Website Spell Check : One must keep their content correct even from the point of view grammar rules.

57. XML Site Map Creation & Submission : XML sitemap helps bots to crawl your website without tackling any difficulties usually created by JavaScript, HTML error and other malfunctions.

58. HTML Sitemap for users : HTML sitemap helps user to find out all the links available on a website and they can go at the desired place.

59. Log file analysis : By keeping a track of who is coming and when is coming you can provide content or do SEO according to that region. It also helps in tracking the incoming of search engine bots and you can know that when to expect them again.

60. Google, Yahoo & Bing Site Map Creation : XML sitemaps helps in getting site indexed much faster by letting the bot to know about all the urls of your website.

61. Deep Indexing Recommendations : Deep indexing helps to get more backlinks from your own website, though as internal links they still help a lot.

62. Check Search Engine Road Blocks : Check if there is any problem for robots to crawl your website, you can check it through use of fetch as bot from Google webmaster tool.